As you know, our name "BioBio" means calling for chicken in villages of Georgia. Georgian houswives sang "BioBio" as they asked poultry for feeding. This singing is especially common in rural areas of western Georgia, as well as, for example, dziba - dziba etc.
Our brand's concept and creative platform is built upon the idea that the product name means singing for chicken.
We created our character Grandma who sings "Biobio" and feeds her chicken with georgian corn. We use this concept In our packaging, websites, TV commercials and in all other promotional activities.
Several months ago, the law was amended, under which companies are no more allowed to use Bio, Eco, and any combination of these words in the product labeling.
In order to maintain the essence of our brand, we found the similar singing for chicken in a mountainous Georgia, particularly in Khevsureti - BiuBiu
As a result, our poultry products will be marketed under new Brandname - Biubiu!
